“Fiers d’être Bleus” is a program specifically designed for Carrefour France that will be launched at Carrefour Hyper locations between 19/04/2016 and 30/05/2016, at Carrefour Market between 25/04/2016 and 12/06/2016 and at Carrefour City between 19/04/2016 and 09/06/2016. For every €30 or more spent in-store at Carrefour Hyper and Carrefour Market, consumers will receive a sticker packet containing three stickers, while at Carrefour City a free sticker packet will be given to consumers for every €10 or more spent. The stickers can be collected inside the accompanying album on sale at €0,99 at all participating locations in France.
The album features 96 beautiful high-quality sticker images, of which 24 special stickers and 6 tattoos. Lucky fans may find one of a limited number of instant win cards that give a thrilling chance to obtain authentic autographed and stamped albums and cards. The collection features a special focus on 16 players of the French national team, providing interesting information about their most distinctive abilities and memorable results with the team.
The program is complemented by the Panini app “Fiers d’être Bleus” which allows users to scan their stickers and keep track of their collector status with a checklist on the go. The app is available in the Apple Store and the Google Play Store.
Panini is proud to offer a high quality product that all fans will treasure as a unique and engaging way to relive the crucial and moments of the French national team.
Modena, April 06, 2016
PANINI FAMILY programs deliver consistent and efficient marketing opportunities for retailers and partners seeking award winning gifts for their customers.
Panini Group, established more than 50 years ago in Modena, Italy with subsidiaries throughout Europe , Latin America and the United States, is the world leader in the published collectable sector and the leading multi-national publisher of comics, children’s magazines, and manga in Europe and Latin America. The company has distribution channels in more than 110 countries and employs a staff of almost 1000. For more information visit www.paninigroup.com
For more information contact:
Customised Sales & Services – Panini S.p.A.
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